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If you want to guarantee disaster, huge expense and seriously

challenge your health in your trade show marketing, follow this

simple formula. Although these top 10 tips are somewhat humorous,

they are unfortunately based on real-life observations I have made in

many trade shows.

1) Think you know everything, even if you've never attended a travel

trade show. You're convinced travel trade show marketing is for you

because everyone else seems to do it. Plus you're not sure what other

tourism marketing to do.

2) Don't do any pre-show promotions to regional customers and

prospects. You don't want to spend any more money because your

cheap or max'd out your credit card. You figure it's the trade show

management's job to get people to the show.

3) Never talk to show management and don't read the manual before

the show. You believe that all they want to do is try to sell you more

space or inform you about an additional union cost they forgot to tell you

about.

4) Design and build the booth yourself in your spare time. Proudly place

your company name across the middle of your display in large 4" type;

"Joe's Fun Trips". Load up the booth and table with dozen's of small

photos your 7-year old niece took with "Brownie camera.

5) Don't talk with your staff or create show goals. Put your old Uncle

Albert in the booth since he knows your region and trips better then

anyone, even though he's hard of hearing and shy. Don't have or

practice a strategy on how to approach prospects.

6) Arrive just in time for the show because you want to avoid extra

lodging costs. Carry and move all your booth supplies and avoid the

expense and hassle of shipping and handling.

7) Consider everyone in the show a prospect. Try to coral everyone

that's walking by. Tell everyone what's better about your trips and why

everyone else's stinks.

Give everyone several of your expensive new 4-color brochures. You

invested the majority of your tourism promotional money into the new

brochures and you want to make sure everyone has one.

9) You and old Uncle Albert will work the weeklong booth yourselves.

Don't drink water. Eat tradeshow concessionaire fast food exclusively.

Attends late night hospitality suites, drink all the free beer you can and

party with associates every night. Forget your breath mints.

10) Jump into operations when your get back to the office. Wait for all

the calls and new clients from your travel trade show marketing to come

pouring in.

If you want the top tips for how-to exhibit successfully, read my other

articles on travel trade show exhibiting on my website or here at

EzineArticles.com. It doesn't matter what industry you are in. Successful

trade show exhibiting is something you can learn and prosper from -

unless you are old Uncle Albert.

Tim Warren is the author of Tourism Marketing Success and publisher and host of Travel Business Success.com Radio Podcast Training Show and founder of Travel Business Strategies.com. Since 1994, Tim has helped dozen's of tourism businesses and destinations just like you create travel marketing strategies that help you standout in the travel trade show crowd, sell more trips and increase arrivals. Check out the new FREE Travel Marketing, Tourism Business and Hospitality Newsletter, Audio Trainings, Podcast and Articles. at Travel Business Success.com Radio. You'll get news, tips, tools and professional development resources you can use to increase your travel business success.

What are ten things every disc golf course should have?

I'm trying to make some improvements to an existing course and am looking for some ideas. I would like to make the tee boxes nicer, etc.

That's a good question!
Personally, I think that there are only a few things that can make or break a disc golf course, but it's all about preference, so here are MY suggestions:

1. Clear and Concise Signage! All too many Disc Golf Courses have nothing but potential, but getting lost along the way can be VERY frustrating. I'm there to play Disc Golf, not to go on a wild goose chase. Signs should be simple yet informative and it wouldn't hurt to have one at the basket that says - NEXT TEE --->!

2. Multiple pin placements. Baskets that are in the same place every time you go out can get a little monotonous. Varying the course, even slightly, keeps it fresh and entices players to keep coming back to see how the course has changed. On the other hand, too many placements, or multiple baskets on the same hole can introduce confusion - not fun.

3. Replace "bad" O.B. with "good" O.B. "Out of bounds" areas should penalize players, NOT empty their disc bags! O.B. in residential areas is bad news! Most Disc Golfers will agree; it SUCKS trying to retrieve discs from surly homeowners who are tired of shagging discs out of their backyards. Nature presents TONS of options for O.B. Water is an excellent choice if done properly. It should present itself without being defining feature and should NEVER come into play on every hole. Risky is OK, dire is NOT.

4. Clearly defined tee areas. Tees don't have to be fancy. You can spend a small fortune on concrete and rubber and they DO require some maintenance. A clearly defined "natural" tee area can make a hole a pleasure or a punishment. In addition, if you don't like where it is, you CAN change it and you won't have to take out a second in order to do so.

5. Maps, Maps, Maps! A good map of your course can be the MOST fundamental aspect of course design. It can serve a multitude of purposes. Advertising, event promotion, enticement, and navigation. Not only can a good map draw players to your course, it conveys a level of professionalism and lets players know that you are serious about your course AND it's design. There's NO better way to get course sponsors that to have a printed map with room for advertising!

Hmmmm... It all seems so simple. I hope my rhetoric helps you to develop your course so that it's everything you (and your fellow players) dreamed it could be!

Mjatinaz77
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